Glossary
The words we use
- Campaign
- A brand brief that creators apply to. The brand picks who takes part.
- Deliverable
- A piece of content a creator agrees to post for a campaign, such as a Reel.
- Draft
- The content a creator submits for review before it goes live.
- Connected Instagram
- An Instagram account the creator has linked to MCRE8O, so their numbers can be measured.
- Views
- Plays of each campaign post, read from Instagram.
- Engagement rate
- Likes, comments, shares and saves, divided by views.
- Link clicks
- Opens of the campaign link each creator shares.
- Cost per view
- Your price for the creator, divided by views.
- Cost per engagement
- Your price for the creator, divided by engagements.
- N/A
- Shown where a number has not been measured yet.
- Pitch link
- One link that pitches you to brands and works as your link in bio.
- Agency account
- One login that runs many client brands, with roles for each team member.